Vera Wang’s new Princess line for Kohl's

Kohl's Corporation and Vera Wang Group announced the launch of Princess Vera Wang, a junior's contemporary, premium lifestyle collection available exclusively in Kohl's stores nationwide and Kohls's website beginning August 2012.

Licensed by a subsidiary of Vera Wang Group to Kohl's under a long-term agreement, Kohl's will be the exclusive provider and marketer in the United States of all Princess Vera Wang merchandise. For Kohl's, growing its partnership with Vera Wang demonstrates the strength of its exclusive and private brand strategy, which accounted for 52 percent of sales in the third quarter of 2011, up significantly from 2010.

"We are pleased to announce the launch of Princess Vera Wang, which builds on our existing partnership with Vera Wang, one of the world's most credible and respected designers," said Kevin Mansell, Kohl's chairman, president and CEO. 

"When we first partnered with Vera Wang in 2007 to launch Simply Vera Vera Wang, there was immediate acceptance and strong response from our contemporary customer. We are confident bringing this level of fashion and quality to our junior's business allows us to increase the value proposition to our younger shoppers and delivers on our commitment to offer world-class brands in each category."

Kohl's first partnered with Vera Wang in 2007 for the launch of Simply Vera Vera Wang, a premium lifestyle collection. Since launch, Simply Vera Vera Wang has been the leading exclusive brand in the women's contemporary category and due to strong customer response, has experienced continued growth. Most recently, Kohl's announced Simply Vera Vera Wang will expand into cosmetics and bridal jewelry beginning in Spring 2012.

 

Read More at  Vera Wang’s new Princess line for Kohl's @ Fibre2fashion

Kay Celine participates in Divine Design

Kay Celine has made a generous contribution of merchandise that sold at last weekend’s Divine Design B2B marketplace. It is L.A.’s premier event for Fashion and Home. All proceeds went to help Project Angel Food, Los Angeles’ only free meal delivery service for people with HIV/AIDs, cancer, and other life-threatening diseases.

Along with Divine Design, Kay Celine also participated in November's Fashion with Compassion, a charity event hosted by Los Angeles' Stephen S. Wise Temple and Milken Community High School. Proceeds benefited the Save a Child's Heart, and internationally acclaimed humanitarian project whose mission promotes the improvement of quality of cardiac care for young patients.

On the fashion side of things, Kay Celine designer, Kay Kamran has finished her 2012 Spring/Summer line. Kay has long been an aficionado of “desk to dinner”, and this collection certainly follows that ideal. It has Kay's signature beaded chiffon tunics, and fabulous crochet lace pieces in amazing colors, such as aqua, coral, and clover. For that Boho chic look, Cotton Voile in assorted colors that are perfect for Summer.

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Jilly Johnson dons Reger by Janet Reger Christmas campaign

Retailer releases Christmas lingeries images featuring model in 50’s Debenhams announced Jilly Johnson, 58, as the face of the Reger by Janet Reger Christmas campaign.

It was déjà-vu for Jilly, who was the first ever model cast by the Janet Reger label, way back in the eighties. Over 30 years on, Jilly still looks fabulous.

Debenhams has been pioneering diversity on the high street for the past couple of years, with campaigns which saw disabled fashion models used in national window campaigns, a ban on airbrushing in photography and the use of older models in nationwide marketing activity.

Using Jilly in the Christmas campaign follows in the path of this diversity trail, which most recently saw the launch of ‘The Style List’- an aspirational photography campaign featuring women in their 40’s, 50’s and 60’s.

The Style List ran in stores in autumn 2010 and received an astounding reaction from customers and press, who were delighted to see beautiful, stylish women, whom they could relate to, representing them in photographic materials.

Michelle Dowdall, spokesperson for Debenhams commented: “We are committed to using a variety of models, which are a variety of shapes, sizes and ages in our photography.

“Our customers are buying into a lifestyle which they feel is representative of themselves, their own tastes and of similar ages.”

 

Read More about Jilly Johnson dons Reger by Janet Reger Christmas campaign @ Fibre2fashion

Kristen Stewart in Monique Lhuillier on ‘Tonight’

Actress Kristen Stewart is on a publicity tour to promote the film The Twilight Saga: Breaking Dawn Pt. 1 just, which opened in the U.S. on November 18, 2011. Recently, she was spotted rocking a black and blue strapless dress from Los Angeles-based fashion designer Monique Lhuillier on The Tonight Show With Jay Leno. The body conscious number highlights one of fall’s biggest trends: color blocking.

This isn’t the first time that Stewart has worn a Lhuillier design. At the 2010 Academy Awards she donned a custom made strapless gown in midnight blue silk satin organza gown. The dress featured a beautifully sculpted bodice and fitted asymmetrical draped trumpet skirt.

Lhuillier, who majored in fashion design at FIDM, launched her self-titled company in 1996, with a bridal collection. After becoming a top American wedding dress designer, Lhuillier added ready-to-wear and eveningwear in 2001. She has attracted fans such as Kristen Stewart, Drew Barrymore, Hilary Swank, and Katie Holmes. There are Monique Lhuillier salons in Beverly Hills and Minneapolis.

“I didn’t know how to cute and sew before I came to FIDM,” Lhuillier explains. “When I was a student I was full of dreams and knew I loved clothing, but I was also scared. I was fortunate that I could start my own line and risk it all.” In addition to her success in fashion, Lhuillier designs a tabletop collection for Royal Doulton, stationery and fine paper, and a bed, bath, and home collection.

 

Read more about Kristen Stewart in Monique Lhuillier on ‘Tonight’ @ Fibre2fashion

Victoria's Secret Fashion Show: 10 Years of 'Fantasy Bras

Australian model Miranda Kerr donned the Fantasy Treasure Bra - worth $2.5 million - for the event. The aqua push-up bra reportedly features nearly 3,400 hand-set precious gems, including white and yellow diamonds, pearls, citrines and aquamarines, all set in white and yellow gold.

Adriana Lima, Doutzen Kroes, Chanel Iman and Candice Swanepoel are among the other models featured in the show, wearing bras and panties accessorized with lace-up stilettos, tutus, flamenco skirts and leg warmers.

The lingeries isn't the only reason to tune in - there are also performances from Kanye West, Nicki Minaj and Maroon 5. Jay-Z also made a surprise appearance, performing a song with West from their "Watch the Throne" album.

Last year, the Victoria's Secret Fashion Show had the most viewers in its timeslot: about 9 million in the U.S., according to Nielsen. The show airs in more than 90 countries.

View more Photos of Victoria's Secret Fashion Show

Victoria’s Secret Fashion Show 2011:Jay-Z Kanye West, Maroon 5, Nicki Minaj Photos

NEW YORK - The first thing you need to know about successful insanity Victoria Secret fashion show is that it is a fashion show at all. There is nothing fashionable about it. Girls are not angry or pout off the runway, high fashion models. These creatures dream come smile. And a nod, wave, dance and blow kisses while wearing next-to-no underwear. VS models are impossible leggy, rail-thin yet voluptuous curves with pretty faces and big smiles, wide. All senior and made taller by 8-inch heels. (Seriously, and it made me extremely nervous and extremely respectful of them -. if none of them even staggered)

For women, the show is a powerful motivator to swear solids. For men, well, they can only dream of. Not sure of the demographics, but last year the fair attracted nearly 9 million viewers in the United States (and which will air in about 100 countries), and I suppose most are men ogling.

The 2011 show, which airs at 9 pm Tuesday on WBBM-Channel 2, was recorded in early November at the Lexington Avenue Armory in New York before a capacity crowd of about 2,000 people. The show is an annual heat bill there are men who were out to offer hundreds of dollars for a pink pass.

It took about 30 minutes on the treadmill, but opted to an hour for as long as you see it, and there are many things to see, and a group of lingeries models with wings: A smiling Kanye West performed at a stunned crowd, then carries out its partner Jay-Z tour the crowd Giddi and a standing ovation throughout the song. Maroon 5 arrives on stage and in a happy coincidence, vocalist Adam Levine happens to be dating Russian model Anne Vyalitsyna, who sings "moves like Jagger" and plants a kiss on her as it slides down the track. Nicki Minaj rap goddess, adorned with an explosion of confetti dress and a look of annoyance, also performed.

Of special interest is Erin Heatherton own Skokie, 22, an angel of true supermodel who won their wings at the fair last year. "It's the most exciting day of the year for me," he said, adding that his parents had flown to see the show.

Of the 38 angels that walked, the best known are those of Chanel Iman, Miranda Kerr (who had the honor of carrying the $ 2.5 million "Fantasy Treasure bra", and her husband, actor Orlando Bloom, sat in the front row and stood up every time I walked down the runway), Alessandra Ambrosio, Adriana Lima, Lily Aldridge and Lindsey Ellingson.

It gets bigger every year, and 2011 was no exception. Enjoy this photo gallery of photos from the Victoria’s Secret Fashion Show in New York City, featuring performances by Jay-Z and Kanye West, Maroon 5, Nicki Minaj and more.

Victoria's Secret Fashion Show Photos Preview

Gorgeous Fashion models and a $2.5 million bra strut their stuff in the annual special, "The Victoria's Secret Fashion Show," airing at 9 p.m. Nov. 29 on CBS. And I've got photos to get you excited for it! (Take that, @RedEyeSportsGuy and your Hot Cheerleaders!) Nicki Minaj, Kanye West, Jay-Z and Maroon 5 entertain, as do, I suppose, supermodels Miranda Kerr (who gets to wear the Fantasy Treasure bra), Adriana Lima, Alessandra Ambrosio, Doutzen Kroes, Candice Swanepoel, Erin Heatherton, Lily Aldridge and Lindsay Ellingson.

Curt Wagner,

Adriana Lima

Victoria's Secret Supermodels

Adriana Lima

Adriana Lima

Alessandra Ambrosio

Behati Prinsloo

Candice Swanepoel

Chanel Iman

Doutzen Kroes

Erin Heatherton

Kanye West and Jay-Z

Maroon 5

Nicki Minaj

Nicki Minaj

Miranda Kerr

Candice Swanepoel

Lindsay Ellingson

Lily Aldridge

Erin Heatherton

Doutzen Kroes

Alessandra Ambrosio

Victoria's Secret Supermodels

Source: redeyechicago

George at Asda launches GFW designer collection

Rory Longdon, winner of the prestigious George Gold Award at Graduate Fashion week in June 2011, sees the full fruit of his hard work as the launch of his first high street collection goes on sale at George at Asda.

Rory won the opportunity to create a capsule Christmas knitwear collection for George alongside a £20,000 cash prize, a 4 week paid placement at George and mentoring sessions from Fashion Brand Director Fiona Lambert. Rory's designs have now come to life in an exclusive, limited, knitwear collection inspired by his winning catwalk designs.

"It's a great feeling to have launched a collection for such a large supermarket, but very surreal too. It's hard to believe people will be buying pieces with my name on them every day. It'll be a weird but amazing feeling to see someone wearing my designs on the street," he said.

With Rory's collection launch comes the announcement that George at Asda will be the title sponsor of Graduate Fashion Week 2012. This will be the second year running the brand supports the event, and will be continuing its commitment to provide work experience placements for new graduates who impress at the event.

George at Asda, Brand Director, Fiona Lambert commented: "It has been fantastic to work with Rory and see his designs come to life in front of our very eyes. Rory's collection presents the opportunity to reach out to an edgier and high-fashion led consumer as well as offering something new and exciting to our loyal George shoppers.

The range promises cutting edge designs with both the wearability and affordability factors which George and Rory are extremely proud of. George strives to nurture and develop young talent across the fashion industry and so we are delighted to launch the beginning of a very promising design career for Rory Longdon as well as to announce our support for the second year by remaining the title sponsor of Graduate Fashion Week 2012."

Rory, 23 from West Hallam, has a wealth of background experience as a Fashion Knitwear Design and Knitted Textiles graduate from Nottingham Trent University, and is now enjoying working at Italian fashion house Max Mara before he embarks on an MA next year. 

 

George at Asda launches GFW designer collection @ Fibre2fashion

IGIGI by Yuliya Raquel Holiday Collection

Award-winning American Fashion designer label IGIGI by Yuliya Raquel, unveils The Holiday Collection; an opulent collection of romantic pieces inspired by Parisian feminine charm and a mélange of glamorous 60’s and 70’s elements.

Versatile, flirtatious and feminine gown, cocktail dresses, day-to-evening separates, and complementing accessories make for a chic and stylish wardrobe that will turn the holidays to a wondrous love affair. Designed and made in the San Francisco Bay Area, The Holiday Collection is now available in sizes 12-32 at website.

“During the creation of this collection, I envisioned a powerful, sensuous and beautiful woman evoking the womanly charm and luxurious beauty of decades gone by. This collection captures what it means to be a confident and sensual contemporary woman in love with a time when beauty was conveyed with the swivel of a hip and the sparkle of the eyes creating a luxurious being in one’s own femininity,” said Yuliya Raquel, Founder, Designer and Creative Director.

The Holiday Collection carries Raquel’s signature silhouettes that drape over the body to create flattering curves and smooth body contours. Princess seams and attention to balanced proportions create harmonious looks especially flattering to the plus-size silhouette. 

 

Read More about IGIGI by Yuliya Raquel Holiday Collection @ Fibre2fashion

Ilaria Venturini Fendi receives WFDP award from Franca Sozzani

Ilaria Venturini Fendi was awarded the first Grand Prize by the World Fashion Development Program (WFDP), during a gala evening that took place in Seoul, South Korea, on November 14, hosted in part by the City of Seoul. Ilaria received the award by the hands of Franca Sozzani, editor-in-chief of Vogue Italia and recently appointed Goodwill Ambassador for Fashion4Development.

The prizes distinguish those innovators on all levels of the fashion industry who have made efforts to make the business more humane. The categories include, Fashion for Humanity, Fashion Design, and Green Fashion, among others.

Venturini Fendi, founder and fashion designers of Carmina Campus that she started in 2006, was granted the prize for ethical Fashion Design, which recognizes the person who made the most notable effort to create sustainable modern fashion. Venturini Fendi uses the know-how she acquired while working for her family's illustrious fashion house for her own creative project combining sustainability, ethical production and avant-garde design.

The brand explores innovative ways to reuse materials, to save from waste, to give back to the community and to create unique items ranging from handbags to home furniture. Later, thanks to her partnership with the International Trade Centre -- a UN and WTO agency, and more specifically the ITC Poor Communities and Trade Programme which supports marginalized communities of micro-producers in developing countries, she moved to work in Kenya and Uganda to produce semi-finished items. 

 

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Swarovski Elements continues to spark for Victoria's Secret ‎

For the ninth dazzling year, SWAROVSKI ELEMENTS, the premium brand for the finest crystal elements manufactured by Swarovski, and Victoria’s Secret, the company with a passion for fabulous lingeries, have partnered on the show stopping Victoria’s Secret Fashion Show.

The collaboration between the two global brands is proof that when it comes to Swarovski, there is virtually no limit to creative possibilities. This year, two million SWAROVSKI ELEMENTS embellished one-of-a-kind creations for The Victoria’s Secret Fashion show including iconic Angel wings, exquisite custom-made lingerie, designer couture pieces, shoes and even stockings.

SWAROVSKI ELEMENTS was seen on six key looks from designer Jenny Manik Mercian, who created an awe-inspiring masterpiece as well as glistening footwear by Giuseppe Zanotti, encrusted with SWAROVSKI ELEMENTS, creating head-to-toe looks.

Reinhard Mackinger, executive vice president for Swarovski North America is also inspired by the collaboration. “Both brands stand for creativity, inspiration, and complement each other in the creation of new products as well as lend an aspirational appeal to the customer. We are thrilled to continue expanding our collaboration to reach not only the Fashion Show viewer but the consumer as well.”

Another stunning display of creativity and craftsmanship was evident in the matador inspired piece, as seen on model Bregke Heinen. Also created by Manik Mercian, the costume was part of the Passion theme.

A key highlight of the show included the stunning Passion Play Fan Wings by Jenny Manik Mercian made over five months with approximately 105,000 SWAROVSKI ELEMENTS and weighing 22 pounds. The 23 carat gold-plated antique copper Passion Play Fan Wings were inspired by a jewel box of luxurious, opulent gem tones making each wing distinctive and dramatic on its own.

Stunning combinations of poppy oranges and reds mixed with fuchsias, vibrant turquoise, royal blue and chartreuse are contrasted with shocking yellows and dazzling hues of metallic gold. Romance, desire and sensuality are captured in the luxurious detail of lace, brocades, embroidery and beading reminiscent of Haute Couture.

 

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Caroline Flack is face of Apricot’s denim range

British TV presenter Caroline Louise Flack, who has co-presented the eighth series of ‘The Xtra Factor’, is the face of Apricot’s new Transformer range of denim.

Caroline is best known for presenting ‘I’m a Celebrity…Get Me Out of Here! Now!’ from 2008 to 2010.
Apricot’s new innovative range of jeans comes in Skinny, Bootcut and Skinny Flare styles, which are especially designed to flatter and flaunt natural curves of the legs. All styles are made from ultra-stretch fabrics that take the shape of the legs as soon as they are worn.
Each of the three styles is available in three fits – Peachy, Electric and Juicy – designed to suit different body shapes. Peachy Fit is low cut at the top, Electric Fit is still lower, while Juicy Fit has slightly higher cut.
These different styles and fits will help shoppers to ‘mix and match’ and find out the jeans that look good on them.

Read more about Caroline Flack is face of Apricot’s denim range @ Fibre2fashion

PUMA & Design Museum unveil new football kit designs

Global sport Lifestyle Apparel brand PUMA has revealed an inspiring and contemporary collaboration, launching technical football kits for PUMA’s 10 partnered African National football teams. Each kit is designed by a renowned artist from the Creative African Network (CAN) – a PUMA platform connecting and promoting artists from and in Africa. This unique collaboration is complemented by a month-long exhibition at the Design Museum, London that showcases the artists’ design inspirations.

PUMA's unveiling at the Design Museum in London, brought together high profile football players and CAN artists from each of the 10 PUMA partnered teams, including Samuel Eto’o of Cameroon, John Mensah of Ghana and Yaya Touré of Ivory Coast. With the 2012 Orange Africa Cup of Nations fast approaching, the event was the perfect platform for PUMA to demonstrate how the brand has fused its work within sport and art, seamlessly bringing together two worlds that don’t often collide.

Central to the project is PUMA.Creative (a programme of PUMAVision), that brings together individual artists and organizations, and provides them with a platform for creative exchange and international exposure. Through PUMA.Creative’s CAN programme, artists were commissioned to design a football jersey Jacket inspired from the country’s heritage, culture and traditions. Ten artists worked with their home nation to create unique and inspiring designs for the official football kits.

“PUMA has been at the forefront of integrating the two disparate worlds of sport and art, and through a celebration of football, art, colour and culture, we have shown to the world how these two spheres can be uniquely combined,” comments Franz Koch, CEO of PUMA SE. “PUMA has a long standing history with Africa, and this event demonstrates how as a brand we continue to be fully committed to our relationship with the continent.”

 

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Launch of new celebrity bikini brand ‘Vitamin A’

Ocean Paradise, a specialist swimwear retailer in Singapore, will be launching a new celebrity bikini brand from Southern California, USA. Vitamin A is a brand that exudes chic simplicity that is perfect for the urban lifestyle apparel in Asia and has a range of fits that would allow ladies of all body shapes to look fabulous.

Ocean Paradise will launch a new bikini brand from USA that has inspired a cult-like following of Hollywood A-listers and international It girls. The label is often referred to as the Little Black Dress of swimwear for its chic and functional styles.

The Vitamin A Gold collection will be available at the Paragon and Tanglin Mall branches from 10 November 2011.

Laguna Beach local Amahlia Stevens has inspired a cult-like following of A-listers and bi-coastal beauties who are hooked on the designer’s effortlessly chic bikinis and coverups. Vitamin A fits like no other bikini on the market, and radiates natural sexiness like no other bikini on the beach. You have a recipe for Chic simplicity: a little bit 70’s, a little bit minimalist.

hat California ease and effortless sex appeal are in Stevens’ DNA. A graduate of Art Center College of Design, and veteran of the OC surf-skate industry, Stevens first began designing bikinis for herself in an old-school Laguna custom swim shop, then for friends, and now for a loyal base of jet-setting clientele. 

What started as a desire to create the ultimate shape, her ubiquitous “California Cut,” has evolved into a full resort wardrobe of sexy separates that really fit, and laidback luxe, “après beach” pieces that really travel.

 

Read more about Launch of new celebrity bikini brand ‘Vitamin A’ @ Fibre2fashion

'Truth or Dare by Madonna' to target older audience

MG Icon announced the launch of the "Truth or Dare by Madonna" brand. "Truth or Dare by Madonna" will be a global lifestyle apparel brand. The brand will initially launch with footwear, handbags, intimates, accessories and fragrance. 

MG Icon will exclusively partner with Macy's for the initial launch in 2012 while launching simultaneously worldwide. 

In 2013, the brand will be widely distributed at leading department stores in the United States. 

Madonna stated, "Over the past several decades, I have been approached countless times to create my own brand. The timing is right and I have found great partners in Iconix who can help translate my vision to reality." 

Madonna and Iconix develop second brand under The MG Icon partnership.

The Truth or Dare by Madonna brand is aimed at Madonna's core demo, women ages 27-50 who have a timeless style and an innate sex appeal. Truth or Dare by Madonna was created to showcase the dichotomy that is Madonna, both powerful icon and feminine beauty. 

"The interest and excitement globally for brands developed by Madonna are significant," stated Neil Cole, CEO, Iconix Brand Group, Inc. "After the highly successful launch of the junior brand, Material Girl, we knew there would be a tremendous demand for a brand that Madonna herself is the face of and that truly captures her essence." 

 

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Josh Duhamel + Bar Refaeli pose for Arrow shirt ads

Over the course of not one, but three centuries the Arrow brand has consistently offered a deep reflection of authentic American fashion. Boasting 160 years of rich history and experience Arrow remained steady amid continual shifts in the market and has evolved into an international brand. 

Israel fashion models Bar Refaeli and Josh Duhamel star in Arrow advertising campaign film. The first Arrow collection under PVH Europe launching at retail Fall 2011 will feature a three tier men’s shirt assortment comprising: classic, casual, and contemporary. Each unique collection will be reinterpreted for the modern world with detail surprises. Casual material might be used in a formal way and smart details surprise the most casual styles. The collection will offer shirts that are distinctly refined, structured, and tailored for comfort with a liberated to-the-point attitude. 

Each tier is defined by unique fabrics inspired from its own encyclopedia archive, for instance: unique chambrays with ‘ombre’ plaids, window-pane checks with neutrals, and by fits that make a powerful statement. Alongside the main collections there is a dedicated range known as “The Arrow White” shirt. After all, a stylish man can never have too many white shirts. Arrow presents its collections quarterly to the market, with a price range from 69 to 99 euro’s.

Arrow’s authentic global presence is committed to providing quality apparel that embody the heritage of the company and deliver superior quality to consumers. Arrow uses its rich heritage and original designs to offer customers fashionable yet functional apparel. The extraordinary brand commands recognition for its commitment to produce a refined and relevant product.

 

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Orchid Boutique brings Beach Bunny Swimwear

The Orchid Boutique, a Miami based e-commerce site providing luxury swimwear for fashion-forward and style-savvy women, debuted Beach Bunny Swimwear on The Orchid Boutique’s website in October 2011. Beach Bunny Swimwear was launched in 2004 by Angela Chittenden, a former model, and offers designer swimwear with sensual designs, innovative fabrics, and boudoir-inspired details. The Orchid Boutique has added this luxury swimwear designer to their hand-picked selection as swimwear options for the glamorous girl.

Beach Bunny Swimwear 2011 Rock the Casbah collection is inspired by Marrakech Morocco with exotic jewel-tone colors of fuchsia, emerald green and amethyst purple. Constructed with rich textures and embellished with sequins and gold chains, this collection maintains Beach Bunny’s signature style by enhancing every woman’s natural beauty. 

This year Beach Bunny proudly announced their newest collection, Beach Bunny Bride, filled with crisp white suits and embellished with Chantilly lace imported from France. For 2012, the Lola cruise collection was released with sequins, lace and ruffles galore; a simply glamorous look with a sweet side.

Beach Bunny designer, Angela Chittenden, says the brand designs what they want and the “creative freedom is what makes our suits so unique, and so popular.” She strives to design pieces so each woman can find a look to suit their unique personality. Beach Bunny Swimwear captures the California lifestyle and appeals to glamorous girls who are daring and fun.

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Madonna & Lola in search of next Material Girl

MG Icon, the joint venture among Iconix Brand Group, Madonna and Guy Oseary announce its spring 2012 marketing initiatives for the Material Girl brand, which is available exclusively at Macy's in the United States and The Bay in Canada. 

The brand's advertising campaign will take on a new direction for spring by hosting nationwide casting calls for the next "Lucky Stars" to appear in the national marketing campaign. The "Lucky Stars" model search will launch on Wednesday, November 2nd at Macy's Herald Square in New York and will culminate on November 21st online at website.

A celebrity-driven panel of judges, led by current Material Girl spokesperson Kelly Osbourne, will be searching the country to find the next Material Girls. "Lucky Stars" casting calls will be held at five of Macy's flagship locations in the United States including:

• Herald Square, New York - Wednesday, November 2 at 5:00 p.m.
• Dadeland, Miami - Friday, November 4 at 6:00 p.m.
• State Street, Chicago - Tuesday, November 8 at 5:30 p.m.
• Union Square, San Francisco - Saturday, November 12 at 2:00 p.m.
• Beverly Center, Los Angeles - Saturday, November 19 at 2:00 p.m.

Madonna and Lola commented, "This is not your standard model search. It's more about attitude. We are looking for a stylish, adventurous, creative, free spirit. We're both looking forward to meeting the ten finalists in New York in December."

"There is a material girl inside of every girl. She is brave and confident in herself and what she aspires to be," commented Kelly Osbourne.

 

Read More about Madonna & Lola in search of next Material Girl @ Fibre2fashion

Ultimo unveils Luisana Lopilato as its new face

Argentinean actress Luisana Lopilato has been unveiled as the stunning new face of lingerie brand Ultimo.

The 24-year-old wife of Canadian singer Michael Buble will front the brand’s latest autumn/winter 2011 campaign. The campaign features Lopilato wearing structured pieces from the Ultimo Miracle collection from strapless bras and diamante embellished pieces to plunge-neck body suits.

The Buenos Aires-born star has earlier modeled innerwear, underwear and has featured in ad campaigns in Israel and Spain.

Luisana has made it to the Spanish FHM’s ‘100 Sexiest’ list continuously for the last three years. 

 

 

Read more about  Ultimo unveils Luisana Lopilato as its new face @ Fibre2fashion

Swimco’s swimwear collections embrace feminine curves

Kim Kardashian can put her stamp of approval on the 2012 Cruise swimwear collections at Swimco. The Western Canadian swimwear retailer is excited to unveil their line-up of curve-friendly retro styles, from international swimwear fashion designers including Seafolly Australia. As a sign of where swimwear trends are headed, Seafolly brought Sarah Stephens, a natural D-cup model, onboard as a cover girl for their 2012 campaign.

Retro styles leave more to the imagination than your standard bikini or high-cut 1-piece", says Swimco's President Lori Bacon. "This season's will be one of the most flattering collections I've seen in my 30 years of buying swimwear".

High-waists, skirted bottoms, bustier tops and thick-strapped halters are reminiscent of Marilyn Monroe era beach attire. Says Bacon: "The retro swimwear trend is unique in that it appeals to multiple generations of women. It has the runway appeal that our trendy shopper craves, plus the extra coverage that our contemporary customer appreciates.

Good bust support is common in retro style tops, which are often constructed to accommodate up to a double D-cup. Retro 1-pieces have gathered fabric in the midsection to act as a tummy tamer, and skirted retro bottoms are an easy hip slimmer. "It's encouraging to see swimwear designers celebrating a woman's curves by offering beautiful styles that will make her look and feel her best on the beach", says Bacon.

 

Read More about  Swimco’s swimwear collections embrace feminine curves @ Fibre2fashion