Tuesday, October 25, 2011

Ultimo unveils Luisana Lopilato as its new face

Argentinean actress Luisana Lopilato has been unveiled as the stunning new face of lingerie brand Ultimo.

The 24-year-old wife of Canadian singer Michael Buble will front the brand’s latest autumn/winter 2011 campaign. The campaign features Lopilato wearing structured pieces from the Ultimo Miracle collection from strapless bras and diamante embellished pieces to plunge-neck body suits.

The Buenos Aires-born star has earlier modeled innerwear, underwear and has featured in ad campaigns in Israel and Spain.

Luisana has made it to the Spanish FHM’s ‘100 Sexiest’ list continuously for the last three years. 



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Monday, October 24, 2011

Swimco’s swimwear collections embrace feminine curves

Kim Kardashian can put her stamp of approval on the 2012 Cruise swimwear collections at Swimco. The Western Canadian swimwear retailer is excited to unveil their line-up of curve-friendly retro styles, from international swimwear fashion designers including Seafolly Australia. As a sign of where swimwear trends are headed, Seafolly brought Sarah Stephens, a natural D-cup model, onboard as a cover girl for their 2012 campaign.

Retro styles leave more to the imagination than your standard bikini or high-cut 1-piece", says Swimco's President Lori Bacon. "This season's will be one of the most flattering collections I've seen in my 30 years of buying swimwear".

High-waists, skirted bottoms, bustier tops and thick-strapped halters are reminiscent of Marilyn Monroe era beach attire. Says Bacon: "The retro swimwear trend is unique in that it appeals to multiple generations of women. It has the runway appeal that our trendy shopper craves, plus the extra coverage that our contemporary customer appreciates.

Good bust support is common in retro style tops, which are often constructed to accommodate up to a double D-cup. Retro 1-pieces have gathered fabric in the midsection to act as a tummy tamer, and skirted retro bottoms are an easy hip slimmer. "It's encouraging to see swimwear designers celebrating a woman's curves by offering beautiful styles that will make her look and feel her best on the beach", says Bacon.


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Tuesday, October 18, 2011

NILIT to exhibit its innovative fibers at Intertextile

NILIT , a global leader in the production of nylon 6.6, announced it will be displaying many of its revolutionary yarn, including NILIT Innergy, at the upcoming Intertextile Shanghai 2011 tradeshow. At the show, NILIT will also showcase the NILIT BodyFashion Trendbook for Spring/Summer 2013. Intertextile Shanghai is the leading international trade fair for apparel fabrics and accessories held yearly in China. It is set to take place October 18th-21st, 2011 in the Shanghai New International Expo Centre. The NILIT exhibit will be in Hall W3, Stand E42/F47.

Breaking new ground in yarn innovation

NILIT specializes in developing yarns with exceptional performance properties. NILIT Innergy is NILIT’s latest, cutting-edge fiber to reach the market. Made from nylon 6.6, NILIT Innergy has a built-in, naturally occurring mineral additive that creates far infrared ray (FIR) emissions. Garment made with NILIT Innergy yarns invigorate the body, increase feelings of well-being and help to reduce the appearance of cellulite. This makes the yarn perfect for shapers, hosiery, lingerie, medical socks, gloves and sportswear. Recently launched, visitors at Intertextile Shanghai will have the opportunity to experience firsthand this unique fiber.

In addition, numerous other NILIT yarns will be on display at the Intertextile Show. Among the yarns to be highlighted are: NILIT Softex - superior, full dull microfiber yarn that delivers supreme softness and rich coloration, NILIT Aquarius – with moisture management properties built-in to the fiber and NILIT Ecocare - recycled yarn with excellent color depth and dye uniformity.

Likewise, NILIT’s new bodyfashion trendbook for Spring/Summer 2013 will also be presented. The book features collections designed and conceived by NILIT fashion consultant Ilana Joselowitz. Bodywear and activewear are the focus of this year’s collection. Nilit offers a range of technologically advanced yarns that have been engineered to provide enhanced comfort and performance.


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